100,000,000 Cranes #SGTogether

Design Challenge

#1: How might we keep our communities in Singapore safe and healthy during the global COVID-19 pandemic?

Project Description

Traditionally, it was believed that if one folded 1000 origami cranes, one’s wish would come true.
It has also become a symbol of hope and healing during challenging times.

During this challenging time, we hope to rally all Citizens together digitally.
Together as a Nation, we we will set a collective target of 100,000,000 digital cranes to be folded.

Not only do we hope this campaign provides an avenue for Singaporeans to express their solidarity message of unity and hope, we also strive to encourage citizens to keep themselves active indoors.

Criteria #1: Value

Health Promotion Board’s Healthy 365 is a popular app widely used by a large population (presumably mostly elderly) in Singapore. With the current Covid situation, they are encouraged to stay home resulting in the decrease of steps count & lower redemption opportunities. A campaign integration with the Healthy 365 App seeks to address this challenge, by providing an alternative home based activity to keep the users of this app engaged.

Criteria #2: Inspiration

The existing National Steps Challenge requires outdoors mobility to earn HPs.
In place of outdoor mobility, we “substitute” it with a fun indoor mobility activity.
Upper body workout is a feasible substitute for outdoor exercise, especially for our elderly who are strongly advised to stay home during this challenging Circuit Breaker period.
Participation in this indoor activity = rewarded with HPs = rewarded with vouchers redemption

Criteria #3: Impact

Health Points collected will be eligible for voucher redemption to encourage participation of this in-door activity, in a similar way the National Step Challenge rewards its participants.

Criteria #4: Timeliness

Since we are proposing to tap into an existing & established App with an already high user rate, we will be able to launch this initiative within 3-6 months if we have the in principle support of Health Promotion Board.

Criteria #5: Systems Thinking

✓ Encourage physical and mental well-being of Singaporeans – especially the elderly who are encouraged to stay home
✓ Mass appeal and low barrier to participation – a potential new national wide movement/activity
✓ High user gratification and value based on existing tried and tested rewards system on Healthy 365 App
✓ Leveraging on an existing App to minimise development cost – `quick project turn-around time
✓ Leveraging on existing app usage to maximise participation rate – high level of user participation anticipated