Design Challenge
#2: How might we encourage our community to support one another and look out for those who are socially isolated?
Project Description
Heartsfull is a social platform(Instagram & Facebook) aimed at encouraging Singaporeans to volunteer to charity organizations namely, Willing Hearts, Food from the Heart, Free Food for All and Feed the City, who are facing shortages in manpower as they continue to serve the less-fortunate during COVID-19. Heartsfull features interactive and engaging posts for engagement of the community within the vicinity of these organisations for accountability and minimisation of movement during COVID-19.
Content ideas will include behind-the-scenes footage, highlights of work processes, pre & post volunteering informatives for quicker onboarding of volunteers. Heartsfull can potentially work with KOL to bring about awareness and also be a platform to share stories on the recipients/ beneficiaries
Criteria #1: Value
We are tackling the issue of gathering people to help prepare, cook, collect and distribute the food. We want to help ensure that those in need are still able to get their food during this period and to lighten the load of the limited volunteers whose hands are tied up to find time to ask the public for help. We are extending this platform so that volunteers can focus on the core tasks with the additional support of recruiting more volunteers via social media.
Criteria #2: Inspiration
With more on social media right now finding ways to pass time, some might be keen to contribute their time but are unsure of how to go about it. We are reaching out to those who want to play a role during this period. Celebrating the good in the work that people do.
Criteria #3: Impact
A steady stream of volunteers for these organizations to cope with the day-to-day tasks for beneficiaries including the elderly, the disabled, low-income families, children in single-parent families or otherwise poverty-stricken families, and migrant workers in Singapore.
In addition, such acts of kindness are forms of gratification that are uplifting and encouraging, spurring others to review some of their daily habits to help ensure the health and safety of everyone around them.
This spirit of sharing can continue beyond Covid19 with the production of beneficiary videos to be shared online to spread positivity in the light of these difficult times.
Criteria #4: Timeliness
The processes involved in setting up the social media platform are
1 .Liaising and coordinating with organizations involved (1-2 weeks)
2. Working out a schedule, calendar and operational job scopes that can be pushed out to call for volunteers (1-2 weeks)
3. Producing a brand guide, design and content ideas to populate for the first few weeks (1-2 weeks)
4. Liaising and coordinating with KOLs on their participation and content ideas (2-3 weeks)
5. Social media management on a daily basis
6. Producing beneficiary videos (2-3 weeks)
Criteria #5: Systems Thinking
There is a collective effort on gov.sg sites for contributions to the needy during this period and most information is on websites. By tapping onto KOLs and social media sites, there can be a greater and faster reach to blast out these information to citizens for a quick share of bite size informative posts that can direct them to the right channels for contributions. In our case, the content will help direct prospective volunteers to a page with more information on the help that is needed.
